Brand: President's Choice

President’s Choice (PC), a beloved Canadian private-label brand, was launched in 1984 by Loblaw Companies Limited under the leadership of Dave Nichol. Known for its high-quality, innovative products at affordable prices, PC quickly became a household name across Canada. The brand’s iconic products, such as PC Decadent Chocolate Chip Cookies, PC Memories of Szechwan Peanut Sauce, and PC White Cheddar Mac & Cheese, have earned a loyal following for their exceptional taste and value. PC’s commitment to quality and creativity has made it a staple in Canadian pantries, offering everything from groceries to household items.

Over the years, President’s Choice has expanded its product line to include organic, gluten-free, and international cuisine options, catering to diverse consumer needs. The brand has also embraced sustainability, introducing eco-friendly packaging and supporting local farmers. Despite its growth, PC remains deeply connected to its Canadian roots, with its headquarters in Brampton, Ontario. As a proudly Canadian brand, President’s Choice continues to innovate and inspire, offering products that bring quality and convenience to everyday life.

Founded: Canada
Owned: Canada (Loblaw Companies Limited)
Manufactured: Canada and globally (with a focus on Canadian production where possible).

Notable: President’s Choice’s success story highlights Canada’s ability to create a private-label brand that rivals international competitors in quality and innovation. The brand’s iconic products and commitment to affordability have made it a symbol of Canadian ingenuity and value. PC’s dedication to sustainability and supporting local agriculture underscores its role as a leader in the grocery industry. Its ability to adapt to changing consumer preferences ensures that President’s Choice remains a trusted and beloved brand in Canadian households.