Brand: Reigning Champion

Reigning Champion, a premium athletic and lifestyle apparel brand, was founded in 2007 in Vancouver, British Columbia, by Craig Atkinson. Known for its high-quality craftsmanship and minimalist design, the brand specializes in creating elevated basics such as hoodies, sweatpants, and T-shirts, blending athletic functionality with everyday style. Reigning Champion gained recognition for its use of premium fabrics, including Japanese loopwheel cotton and French terry, which are meticulously crafted to ensure durability and comfort. The brand’s commitment to quality and timeless design has earned it a loyal following among athletes, streetwear enthusiasts, and fashion-conscious consumers alike.

Reigning Champion’s success lies in its ability to merge sportswear aesthetics with refined tailoring, creating versatile pieces that transition seamlessly from the gym to casual outings. The brand has collaborated with high-profile names like Adidas and New Balance, further solidifying its reputation as a leader in premium athleticwear. Despite its global appeal, Reigning Champion remains deeply rooted in its Canadian heritage, with its headquarters and design studio based in Vancouver. The brand’s dedication to quality and craftsmanship continues to set it apart in the competitive world of fashion and sportswear.

Founded: Canada
Owned: Canada
Manufactured: Canada (with some materials sourced internationally)